White Paper: Successful Marketing and Business Development Strategies for HVAC and Sheet Metal Contractors

Researcher:
Brian Moore
Philip Warner
FMI Corporation
www.fminet.com

Summary

This white paper was published in an effort to help HVAC and sheet metal contractors use marketing and business development more strategically. It also provides an approach on how to create the plan, implement it, measure the results and, ultimately, create a long-term plan to build customer relationships and backlogs.

In a separate document, the Business Development Market Planning Guide, contractors are provided with the detailed steps in the market planning process. The guide will assist contractors as they make important strategic decisions on how you go to market and effectively locate and match your customers to provided services and desired goals of the firm.