Mounir El Asmar, Ph.D.
Jera Sullivan, Ph.D.
Kenneth Sullivan, Ph.D.
Arizona State University
Most company leaders make market entry decisions once or twice in their careers; not enough to build experience. This 19-page publication adds the real experiences of others to understand the pitfalls and risks associated with a new market decision.
This document relates directly to the New Horizons Foundation’s 10-Step Decision Making Framework for New Market Opportunities. In fact, reviewing the case studies will be invaluable during Step 4 of the 10-Step Process, “Review experiences of others”.
The experiences are presented as follows:
- Add HVAC Service;
- Add a Trade;
- Geographical Expansion;
- New Market Sector; and
- New Process.
This publication is a must if you decide to effectively use the 10-Step Process.
For more information on this project, visit http://ciri-riskmitigation.org/.