New Market Entry

Resources

Developing the Decision-Making Framework for New Market Entry

Report | Published 07.04.2017

Developing the New Horizons Foundation Decision-Making Framework for New Market Entry in the Sheet Metal Construction Industry: Research Report

This 67-page publication provides detailed background on research completed for this project. It identifies the scope, sponsorship and funding by the New Horizons Foundation. The project was the product of discussions among contractors seeking to assist others who may be interested in a chance to grow. As a result of those discussions, a request for […]

Decision-Making Framework for New Market Opportunities: A 10-Step Process

Report | Published 07.04.2017

Decision-Making Framework for New Market Opportunities: A 10-Step Process

Are you ready to add a new line of work or a new market for your existing line of work? Market opportunities can present themselves in a variety of ways: a customer could ask your company to expand geographically; an employee might offer up specific skills; or a new market in need of service can have […]

Report | Published 07.03.2017

Decision-Making Framework for New Market Opportunities: Experiences From Sheet Metal & HVAC Contractors

Most company leaders make market entry decisions once or twice in their careers; not enough to build experience. This 19-page publication adds the real experiences of others to understand the pitfalls and risks associated with a new market decision. This document relates to the 10-Step Decision Making Framework for New Market Opportunities. In fact, reviewing […]

Strategic Thinking

Report | Published 12.01.2013

Strategic Thinking

Strategic Thinking is a blueprint for contractors seeking to use the Futures Study to improve their position as the industry recovers and stabilizes. Strategic thinking should not be confused with strategic planning, but the two are related. Strategic thinking involves the generation and application of unique business insights and opportunities intended to create competitive advantage […]