Business Management


Measuring Customery Loyalty

Report | Marketing & Customer Focus | Published 09.01.2006

Measuring Customer Loyalty: A Benchmark Study of HVAC & Sheet Metal Customers’ Satisfaction

Customer loyalty can be the key to business success or failure. The New Horizons Foundation initiated and funded a study to gain greater understanding of customer requirements with the intent to improve the competitiveness of HVAC and sheet metal contractors. Understanding what drives customer buying decisions creates confidence and builds enduring trust and loyalty. This …

Cover Sheet - Residential HVAC Trends. Home Improvement Centers and Installation Service Market

Report | Industry Trends | Published 03.01.2006

Residential HVAC Trends: Home Improvement Centers Enter the Installation and Service Market

In recent years, home improvement centers have dramatically changed the residential building market in terms of product sales and installation, most notably in the cabinet and countertop, flooring, and roofing segments. Now, in an increasingly competitive market, they have targeted both residential and commercial sales, installation, and service markets as an area for growth and …

Link | Information Technology | Published 09.10.2001

SMACNA Resources on Building Information Modeling (BIM)