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Report | Marketing & Customer Focus | Published 09.01.2006
Measuring Customer Loyalty: A Benchmark Study of HVAC & Sheet Metal Customers’ Satisfaction
Customer loyalty can be the key to business success or failure. The New Horizons Foundation initiated and funded a study to gain greater understanding of customer requirements with the intent to improve the competitiveness of HVAC and sheet metal contractors. Understanding what drives customer buying decisions creates confidence and builds enduring trust and loyalty. This …
Report | Industry Trends | Published 03.01.2006
Residential HVAC Trends: Home Improvement Centers Enter the Installation and Service Market
In recent years, home improvement centers have dramatically changed the residential building market in terms of product sales and installation, most notably in the cabinet and countertop, flooring, and roofing segments. Now, in an increasingly competitive market, they have targeted both residential and commercial sales, installation, and service markets as an area for growth and …
Link | Information Technology | Published 09.10.2001